Real-Estate CRM · Leads, Pipeline & Deals
PropFlow — Real-Estate CRM
A CRM built for brokers and developers: leads from every channel, a drag-and-drop pipeline, property inventory, viewings, follow-up agenda and commission tracking — in Arabic and English.
PropFlow keeps every lead, property and deal in one place. New enquiries land in the pipeline, each one gets a next follow-up, and the agenda tells every agent exactly who to call today. Overdue follow-ups are flagged so no lead goes cold.
When a deal closes, commission is calculated per agent and the reports show where your best leads come from, how each stage converts and who is closing. It runs on your own PC or server with one database file, with roles, an audit log and a full Arabic (RTL) interface.
Key features
- Lead capture from any source, with source tracking and duplicate-safe phone matching
- Drag-and-drop sales pipeline from new lead to closed deal
- Follow-up agenda per agent with overdue alerts
- Property inventory with owners, prices, status and photos
- Viewings scheduling linked to lead and property
- Deals with value and automatic agent commission
- Reports: conversion funnel, source performance, agent leaderboard and monthly sales
- Roles and audit log, CSRF protection, CSV export
- Arabic (RTL) and English interface, global search
- Two-factor sign-in (authenticator app) with single-use recovery codes
- Automatic daily backups with one-click download and integrity check
- Installable on phones and tablets (PWA) with an offline-friendly shell
- REST API, signed webhooks and CSV import (API keys, 120 req/min, Pro plan and above; import on every plan)
- Lead webhook (X-Api-Key) for Meta/Zapier/Make with de-duplication and round-robin assignment; public inquiry form (Pro plan)
- Instalment plans per deal: schedule, payments and printable receipts (Pro plan)
- Unit holds with automatic expiry that convert into deals
- Automatic lead assignment to the least-loaded agent, plus an automatic follow-up cadence (Pro)
- E-signature links: clients sign contracts and consent forms from their phone, with time, IP and tamper-proof fingerprint
- Photos, drawings and files attached to any record
- Phone push notifications (new bookings and alerts) on Android and installed iPhone app
- Customer feedback & NPS: rating links and printable QR codes, with instant alerts on low scores
- Custom fields on any screen, dark mode and Ctrl+K quick search
- Buyer portal: scheduled viewings, assigned agent and matching available properties
- Automations: when a record is added or a status changes, alert the team on their phones or message the customer automatically
- Full change history per record (who changed what, before and after) and bulk actions on lists
- Multi-branch head office: every branch's live figures side by side with group totals (Business plan)
- Native Facebook & Instagram Lead Ads: every lead form arrives instantly with the campaign and answers, de-duplicated and auto-assigned
- Online payment links: buyers pay instalments by card or mobile wallet (Paymob) or InstaPay and the payment is recorded automatically (Pro plan; needs your Paymob account)
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